Your brand is more than a logo. It is the feeling people get from your business and the impression you leave across every place they meet you.
We can help create or refine the visual pieces that make your business recognisable, with decisions grounded in your personality, audience and the way you work.
You have an idea, a name or a direction, and need a visual identity to bring it together. We’ll talk about your audience, personality and where the brand needs to appear.
Your business has moved on
Your current look no longer reflects what you do or who you want to reach. We can explore what to keep, what to refine and whether a wider change makes sense.
Nothing quite matches
Your logo, website and printed materials feel disconnected. We can look at the pieces together and agree what would help them feel more consistent.
The pieces you need. A clearer way to use them.
We’ll agree the right scope for your business, rather than assume every project needs the same set of deliverables.
Identity development
A visual direction grounded in your business and audience, giving the logo, colours and other materials a shared starting point.
Logos & supporting marks
A new logo or considered refinement, with supporting marks where useful—for example, a compact version for smaller spaces. The versions needed are agreed in your brief.
Colour & typography
A coordinated palette and type choices to guide your website, print and everyday documents. We’ll discuss the places they need to work.
Files & practical guidance
The agreed artwork and practical guidance on which versions to use and where. File requirements and any font or asset licensing needs are discussed as part of the scope.
Every project has a different starting point. We’ll agree the scope and deliverables around yours.
/how we work
From the first conversation to the finishing details.
/01
Understand
We learn about your business, the people you want to reach and how your identity needs to work.
/02
Explore
We develop a visual direction around the agreed brief and talk through the thinking with you.
/03
Refine
We work through the chosen direction together and bring the details into focus.
/04
Deliver
We prepare the agreed files and guidance so you can put your identity to use.
/branding in practice
A recognisable identity, wherever people meet you.
/identity
Walkies
Brand identity shown on a business card: a practical example of how an identity carries into the materials customers see and keep.
Not necessarily. We can look at your existing identity with you and discuss whether refinement, a few supporting pieces or a new direction would best fit the brief.
Yes, that can be the starting point. Share what you have and what you want to improve. We’ll discuss how new materials can work with the identity you already use.
Your business name, what you do, who you want to reach and any existing branding are useful. If you have examples you like—or a clear sense of what feels wrong—share those too. A polished brief isn’t required.
We can discuss website design and printed materials alongside your identity. We’ll agree which services and deliverables are included in your project before work begins.
/it all works together
Put your identity to work.
Bring the same visual direction into the places customers find you and the materials they take away.
Show us where your brand is now. Tell us where you want it to go.
Share your website or social links, any existing branding and the part you’re finding difficult. Whether you’re starting fresh or keeping what already works, Alex and Dan can help you work out a useful next step.
